Young communicating climate change on social media: Facts and proposals

Title : Young communicating climate change on social media: Facts and proposals

Abstract:

In the context of the current climate emergency, effective communication on climate change (CC) is paramount in order to inform and raise awareness. Our research on CC on TikTok, conducted during various Climate Summits, revealed a substantial decrease in the number of CC-related videos during the Egypt Summit compared to the previous summit. While the Glasgow Summit was notable for addressing primarily environmental issues, the Sharm el-Sheikh one saw a politicisation of the discourse, often unrelated to the climate issue. It is evident that only a limited number of sources were cited in the videos, and it is concerning that the majority of these sources did not disclose the origin of the information they conveyed. In light of the prevailing circumstances, we conducted another research based on workshops that will empower young people to communicate climate change in a close, positive and constructive manner.

Biography:

Dr Carme Ferré-Pavia is Full Professor in the Department of Media, Communication and Culture at the Universitat Autònoma de Barcelona (Spain). She is the director of her department and also of the Research Group on Communication and Social Responsibility (Comress-IncomUAB). She is the author of a dozen monographs and around a hundred scientific journal articles. Her research interests focus on media ethics, social responsibility and the use of social media, especially those of young communicating climate change.