Biography:
Mohammad Zubair is a PhD applicant with a Master of Science in Marketing from the International Islamic University Malaysia (IIUM). His research interests include digital marketing, consumer behaviour, artificial intelligence, e-commerce, sustainable consumption, and business innovation. His master’s thesis, titled “Determining Tourist Usage Behaviour Intention Towards AI-Enabled GPS Navigation Applications: An Empirical Study on Tourists in Malaysia,” examined tourists’ behavioural intentions toward AI-enabled navigation technology. He has contributed to academic publications in business and marketing, and some of his manuscripts are currently under review with Scopus-indexed journals and Springer Nature publications. He aims to support innovation and sustainable business development.
Title : Smart cities, cleaner skies: An explainable AI framework for urban air quality prediction and environmental decision-making